The Lowrance Company

Recently updated on January 1st, 2023 at 04:09 pm

Top Fishing Gadgets


The Lowrance Company – Lowrance makes high-quality marine electronics at very competitive prices. Moreover, with our HDS Touch series, you can search, navigate and achieve success.

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Wireless Fish Finder – The Lowrance Company

Without a doubt, it can be safely said that Lowrance was a frontrunner in the manufacture of marine electrical appliances. Actually, “The Little Green Box” was their very first creation and was intended for various end-users. Since then, the company has continued to strive for high-quality sonar scanners. In particular, they can expertly help the fisherman with their catch. Of course, the device must convince the fishermen to find the right fishing spots after which they can catch a lot of fish.


Along with those scanners, they also make products for digital mapping systems. By now, the company employs about 1000 people. Although headquartered in Tulsa, Oklahoma, they also have offices in Mexico, most notably in Ensenada.


Their “about-page” reads “Leading marine electronics since 1957”. Clearly, this is rightly said!


The Lowrance website is very beautiful to see and very pleasant to use. Also, it is very extensive and if I had to write everything here, I think I would have a small encyclopedia … But graphically it is perfect! On top of that, you can even follow a live webinar and watch recent news and videos. So, not to be sneezed at!

Some details :

  • Technical Support: 00 61 2 9936 1000
  • Headquarters: Tulsa, Oklahoma, United States
  • CEO: Darrell J. Lowrance (1964-)
  • Established:1957, Joplin, Missouri, United States
  • Parent organizations: Navico, Altor Equity Partners
  • Subsidiaries: Sea Electronics, Inc, LEI Extras, Inc, Lowrance Contracts, Inc

More than 60 years ago they invented these fishing techniques and they specialized in various things (The Lowrance Company)

  • CHIRP sonar: with this device, the users can generate very nice quality images, both down and to the sides.
  • C-MAP charts / GSM: They have an incredible number of multi-district (US) maps built into the sonar. More than 3000 rivers and lakes are on offer. So most likely your fishing spot is included! The sonar is also used in conjunction with the fantastic GPS which is also provided. Also, the data processing is very fast via an operation on a touch screen. High-resolution screens are used (LED); these screens are of course in color and with backlighting.
  • NMEA 2000®: The network communication is provided by NMEA 2000® and the connection is via Bluetooth and Wi-Fi. In this way, the user can perform downloads or upgrades.


When in 2008 companies came on the market with the very latest versatile HDS screens (HDS = “High Definition System”), Lowrance was of course not inferior and they also developed a lot of new devices. Here are the many new devices with their features:


  • A high-definition Broadband 4G Radar: this allows you to navigate in any weather type
  • StructureScan® HD with Sidescan & DownScan Imaging™: generates very beautiful images
  • Broadband Sonar, Trackback™:  here you can manage your sonar images such as reviewing, etc…
  • StructureMap: a very interesting tool to create your mapping with data. Furthermore, there are even folders for freshwater and saltwater fishing. Obviously, this is a facility that many anglers will appreciate and also because it is so easy to use. As a result, you can see that Lowrance pampers its customers/fishermen and wants to go very far in new developments. Of course, Lowrance has sport fishing at heart!

Their Products (Wireless Fish Finder) / The ranges in the products they offer are:

HDS LIVE: screens that are small enough to integrate into a smaller console but are equally usable as a standalone display. The type they propose is the “HDS-7 LIVE with no Transducer”.


Elite Ti²: this is a magnificent fishfinder/chart plotter that is identical in format and uses to the HDS LIVE (console & standalone). The type that Lowrance proposes here is the “Elite-7 Ti² Active Imaging 3-in-1 with the US / Can Nav +”


HOOK Reveal – NEW: a very nice device where you can see all kinds of things on the screen. This way you can see where the fish are because you actually see them light up on the screen. Apart from this, one can also observe the soil, vegetation, and any obstacles. It should be noted that nearly 4,000 lakes in the American interior have been mapped and you can even create your own maps. Moreover, the GPS Plotter can create very detailed maps using Genesis Live. This way you can locate the fish even faster.


Furthermore, the trusted “CHIRP Sonar” is used because it offers optimal performance. As Lowrance says, this unit offers twice as much as traditional fishfinders. With the high resolution “DownScan Imaging”, detailed SplitShot models can also be created. From a boat you can use “TripleShots” to project 3 areas as the word says; namely under the boat and left and right of it. SideScan and DownScan are used for this. In addition to that, you can also divide the screen of the device into several compartments where you can combine the various functions. So, is that not a revelation? The device is available in 5 “, 7”, and 9 “.


HOOK²: with this device, you can focus more on actual fishing. The settings of the device are very quick and easy to set. And yet it is a wide-angle CHIRP sonar with SideScan and DownScan Imaging™
.”Autotuning sonar technology” is used, which automatically updates when the condition of the water changes. So: fish without worries …


FishHunter: this piece of equipment is a highly intriguing option for individuals who do not own a boat. You are able to search for fish in any location with the help of this compact fish finder that is roughly the size of a tennis ball… It does so by sending photographs to the FishFinder app on your device. In this method, you can also search areas that a boat would have a difficult time reaching.


Ghost Trolling Motor: This boat engine has not stolen its name. It is as quiet as a ghost and yet very powerful. He does not shy away from going through any contaminated water and, so to speak, cuts up anything that would prevent him from continuing. It can be used for a long time and it has cable-free steering. For this Lowrance has used revolutionary propulsion technology. It is only suitable for freshwater fishing and is available with a shaft size of 47 “, 52”, or 60 “

The ranges in the type of products (The Lowrance Company)

  • Fishfinders / Chartplotters
  • Trolling Motor
  • Mapping
  • Reconditioned
  • Portable Fish Finders
  • Accessories
  • Transducers
  • Wireless
  • Autopilots
  • Speaker Systems
  • VHF and AIS
  • Sensors & Networking
  • Gauges
  • Radar

Products for the following activities:

  • Kayak Fishing
  • Lake Fishing
  • Saltwater Fishing
  • Ice Fishing

Products of the last year (The Lowrance Company)

  • HDS Carbon
  • HOOK
  • Elite Ti
  • HDS Gen3

Click here to view a video about a product in this list: LOWRANCE ELITE FS 9

Lowrance HOOK2 Fish Finder

The Lowrance HOOK2 4x Fish Finder is easy to use. It has auto-tuning sonar and menus that look like those on a phone, so you can spend more time fishing and less time adjusting settings.

WIDER SONAR COVERAGE: The HOOK2 4x has a wide-angle sonar cone that lets it cover twice as much water as other fish finders.

EASY TO SET UP: A single transducer can be mounted on the transom, inside the hull, on the trolling motor, or through a scupper hole.

TRANSDUCER INCLUDED: The Bullet Skimmer transducer that is included gives you traditional 2-D sonar views (fish arches).

PROS and CONS from verified buyers on Amazon

As you can see there are both positive and negative impressions of the product… So you can clearly see that every person has his own opinion, and what is good for one person, is bad for another, and vice versa. Therefore, you can actually really rate the product if you try it out yourself. The choice is yours!


  • The screen is very clear..even in direct sunlight.
  • Works great in the open water.
  • This went on my fishing canoe, and it works great.
  • Easy to read easy to work and navigate
  • Great little easy fish finder for the price
  • The unit is great for kayaking fishing in NE FLA, and this is an excellent unit if you are a kayaker.
  • shows depth and water temp and contour of bottom in color
  • The GPS version gives speed as well as positioning.
  • A very nice inexpensive basic depth finder for the average fisherman.
  • I have owned 7 or 8 Lowrance units and have never had a problem with any of them.


  • Doesn’t work at all over grass and weeds.
  • it could use heavier wiring
  • when it’s on the fish mode it picks up all the weeds and prints them as fish
  • Arrived in simulation mode, took a while to sort it out to work. Poor instructions.
  • Never got it to work right
  • Half the buttons malfunction. What a waste of money.
  • Frequent interference from who knows what.
  • The screen jumps back and forth between depths making it impossible to read.

Lowrance Hook Reveal 5 Inch Fish Finders with Transducer, Plus Optional Preloaded Maps

FISHREVEAL: It’s easier to find and tell what kind of fish it is. FishReveal uses Lowrance’s CHIRP sonar to separate targets and DownScan Imaging’s high-resolution images of structure to make fish light up on your display.

GPS PLOTTER: It’s easy to find your favorite fishing spot with the GPS Plotter, which makes it easy to find routes, trails, and waypoints. HOOK Reveal “x” models do not come with a map or have the ability to add a map.

SPLIT SHOT TRANSDUCER: Anglers who want the best view of what’s below the boat will love the SplitShot, which has wide-angle high CHIRP sonar for finding fish and high-resolution images of structures that hold fish from DownScan Imaging.

AUTOTUNING SONAR: If you have HOOK Reveal autotuning sonar, you will be able to spend more time fishing and less time adjusting the settings on your sonar. This is due to the fact that auto-tuning sonar ensures that you always obtain the optimum sonar image by adjusting the settings according to the changing fishing conditions.

5-INCH DISPLAY: The SolarMAX display on the HOOK Reveal lets you see your display clearly and sharply no matter what the conditions are, even in direct sunlight. It also lets you see it well during the day.

PROS and CONS from verified buyers on Amazon

As you can see there are both positive and negative impressions of the product… So you can clearly see that every person has his own opinion, and what is good for one person, is bad for another, and vice versa. Therefore, you can actually really rate the product if you try it out yourself. The choice is yours!


  • The unit is easy to use and installation was a breeze. I highly recommend this graph.
  • Worked right out of the box with all functionality as advertised.
  • Pulled up the maps of the two major reservoirs I fish without any prompting or setting.
  • A sonar image of the bottom structure is a bonus.
  • Shows the course you have traveled on the map screen.
  • Maps show lake features, navigation aids, shoreline, and depth. Would be an advantage when fishing a new lake.
  • Not too difficult to learn the basics of electronics settings and options, but does take a little study.


  • Routing the transducer cable thru the boat’s wiring channel so it would be hidden was a pain. Be sure and have an electrician’s fish tape on hand.
  • The 5-inch screen is really too small, especially if you’re an older guy. If I fished more often, I would definitely go with a larger screen.
  • Be sure you’ve got enough space to mount it. Mine was a little tight in the location where the old finder was located, but it worked out OK.


This brings me to the conclusion of this article. I hope you enjoyed it, and please feel free to leave any questions, more information, comments, ambiguities, or untruths in the comments.

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