UGLY Rod (Shakespeare)

Recently updated on August 11th, 2022 at 12:13 am

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UGLY Rod: Shakespeare, a fishing equipment retailer, has a subsidiary called Ugly Stik. The “ugly” appearance of their first rods inspired the name “Ugly Stik.” The first Ugly Stik rods were enormous, with metal handles, graphite showing through the blank, and black wraps with white pinstripes.

Ugly Stik rods’ appearance evolved over time into the now-recognizable “red and yellow basket weave” design near the handle, a shiny jet-black finish, and a clear tip.

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